Hotel group forecasts better 2002


Improving regional market conditions and the launch of Middle East market specific, MICE, business and leisure products, have boosted Radisson SAS Hotels & Resorts' projected 2002 regional revenues.

The hotel chain, which operates eight Middle East and North Africa properties, embarked on an intensive first quarter sales blitz, which has, so far, resulted in $480,000 in confirmed business for 2002.

"Our innovative 'Meet & Sleep' package provides flexibility and rate transparency has been received extremely well by MICE industry professionals," said Mike Pilkington, regional director, sales & marketing.