Chatrium Phuket Rawai has officially opened its doors along one of Phuket's remaining undeveloped coastal stretches, introducing a 304-key resort that combines contemporary luxury with the island's maritime heritage and local culture.
Located beside
historic Rawai Pier, the resort is positioned within one of Phuket's oldest
Chao Lay fishing communities, where generations of families continue to
preserve their traditional connection to the sea. The property also marks the
flagship expression of Chatrium's reimagined brand identity, built around the
philosophy that meaningful luxury comes through ease, comfort and genuine
hospitality.
Central to the guest
experience is the Thai concept of Jai Sabai, reflecting a sense of inner ease
and wellbeing. At the resort, this is expressed through Yen Sabai, a feeling of
coastal calm inspired by nature, the sea and a slower pace of life.
Designed by dwp in
collaboration with Foreign Policy Design Group, the property draws inspiration
from Phuket's coastal landscapes and maritime traditions. Its interiors
incorporate aquatic tones, flowing timber forms, reflective water features and
traditional Toei Panan weaving patterns developed with local design studio
Sarnsard.
The resort's 304
rooms, suites and villas take inspiration from the changing colours of the
Andaman sky, featuring shades of sunset orange, ocean blue and twilight purple.
Accommodation options range from Deluxe Rooms and Two-Bedroom Suites to
exclusive Beachfront Pool Villas, with bespoke woven details, tactile
furnishings and spa-inspired bathrooms.
Dining is another
central element of the experience, with Executive Chef Yi-Fan Chu overseeing a
programme focused on regional flavours and shared culinary experiences. All-day
dining venue AuJaan celebrates traditional recipes and southern Thai cuisine,
while Lamoon Beach Lounge offers fresh seafood, open-flame cooking and live
music. Kalui Kid's Corner & Bar provides younger guests with creative
refreshments and family-friendly activities.
Wellness and outdoor
experiences include sunrise yoga, island-hopping excursions, traditional
longtail boat journeys, ziplining and coastal hikes. Families can also enjoy
marine-inspired storytelling, workshops and interactive activities. For
business and social events, The Sail offers a design-led venue accommodating up
to 250 guests.
Richard Adrian Mehr,
General Manager of Chatrium Phuket Rawai, said: “Rawai has always possessed a
character distinct from the rest of the island. Generations of Chao Lay
families have lived in close connection with the sea, and it is their warmth,
resilience and deep appreciation for life's simple pleasures that we aspire to
bring into the guest experience,”
“At Chatrium Phuket
Rawai, we wanted to honour that spirit by creating a place where guests can
slow down, feel genuinely cared for and discover the ease of Jai Sabai for
themselves.” -TTN