Aman Group, the hospitality company behind Aman and Janu, has announced the launch of ATMA, a new ultra-luxury brand combining advanced wellness, sports, longevity, nutrition and experiential entertainment under the concept of performance living.
Meaning ‘the spirit’ or ‘the true self’ in Sanskrit, ATMA
aims to redefine luxury hospitality by placing physical performance, wellbeing
and personal development at the centre of the guest experience. The brand will
operate across urban and remote destinations, with its first development, ATMA
Miami, comprising a hotel, branded residences and an exclusive private members
club.
Building on Aman Group's 38-year legacy, ATMA has
established a global partnership with tennis champion Novak Djokovic, who will
serve as Global Partner. Drawing on his experience as an elite athlete,
Djokovic will lead the development of the brand's longevity, nutrition, racquet
sports and wellness programmes.
ATMA Miami will be located in the Brickell financial
district, overlooking Biscayne Bay and directly connected to the five-mile
Baywalk waterfront. The development will also feature its own marina, providing
access to the waterfront and enhancing the property's lifestyle offering.
Designed by SHoP Architects, the tower will feature
sculptural architecture, curved balconies and floor-to-ceiling windows, with
panoramic views across the bay. Interior design by Studio Paolo Ferrari will
combine natural forms, sophisticated materials and technology, with particular
attention to comfort and circadian rhythms.
A major feature of the development will be a
120,000-square-foot spa and wellness centre, expected to rank among Miami's
largest. Developed in partnership with Djokovic, the facility will include a
comprehensive racquet club featuring indoor tennis, padel and other sports
courts, alongside a technology-led fitness centre, private and group training
studios, mobility and conditioning facilities, medical wellness services and
dedicated recovery spaces.
Dining and entertainment will form another central element,
with nutrition-focused wellness concepts, signature restaurants, bars featuring
live music and dedicated spaces for events and performances.
The development's branded residences will range from one to
five-plus bedrooms, alongside six-bedroom penthouses at the top of the
1,049-foot tower. Residents will benefit from Aman Group's hospitality and
service standards, as well as dedicated facilities including a private pool,
fitness centre, yoga and personal training studios, thermal spa, residents'
lounge and co-working spaces.
Owners will also receive priority nomination to the
invitation-only ATMA Club, which will offer access to racquet facilities,
dining, wellness programmes, the marina and social spaces, alongside
personalised services.
Vlad Doronin, Chairman and CEO of Aman Group, said: “For
close to four decades, Aman Group has set the benchmark for exceptional design,
privacy, unparalleled service and transformative experiences. ATMA builds on
that legacy to create a new awakening in hospitality, one that brings together
wellness, performance, longevity alongside innovative design and experiential
events. Appointing Novak Djokovic as ATMA’s Global Partner, and working
together to create a new frontier of wellbeing, is a meaningful evolution of
our collaboration. With the introduction of ATMA Miami, as the first expression
of the brand’s vision, we will create an extraordinary destination that
embodies the energy of the city while pioneering the future of performance
living.”
Djokovic added: “Throughout my career, I have learned that
true performance is built on balance, where training, recovery, nutrition and
mental wellbeing work together to support longevity and sustained excellence. I
am excited to continue my relationship with Aman Group in my contribution to
ATMA, a brand that mirrors my own philosophy so closely. Developing wellness
programming and state-of-the-art facilities, with the ambition to inspire
people to live with purpose and perform at their best, ATMA Miami will sit at
the pinnacle of what performance living can achieve.”
With ATMA, Aman Group is expanding beyond traditional luxury hospitality into the growing performance and longevity lifestyle sector, positioning Miami as the first showcase for its new approach to wellness-led living. -TTN