The World Travel & Tourism Council (WTTC) and the US Travel Association (US Travel) have signed a Memorandum of Understanding, formally agreeing to share resources and to work closely together to promote the industry’s interests.
“With so many issues affecting both WTTC and US Travel,” said Roger Dow, the US association’s president and CEO, “I am pleased that our two organisations, which share several of the same travel industry leaders as members, will work more co-operatively in sharing communications and research, as well as engaging more closely on future emergency preparedness issues to minimise the impact of future crises on travel and tourism.
“We also look forward to working with WTTC on sustainability issues and other environmental concerns related to our industry.
“Our similar missions to increase travel and tourism and promote awareness of industry-related issues, make this a natural move for our two organisations.”
In order to achieve these objectives, WTTC and US Travel will support each other’s research, advocacy, communications and co-operative efforts.
“In addition to exchanging travel and tourism market data and information on marketing, e-commerce, emergency preparedness and sustainability, we will co-operate on developing a strategic plan to identify mutually agreeable industry advocacy platform positions,” said Jean-Claude Baumgarten, WTTC president and CEO.
“And we plan to expand channels for the exchange of WTTC and US Travel tourism studies and research.”
Last but not least, the two organisations will collaborate on mutually agreed meetings and events that will be held in the US, or which are relevant to the US travel and tourism marketplace.