To underline its commitment to the region, the hotel chain Rotana signed a one year agreement to be the official host hotel for the Arab World Travel and Tourism Exchange (AWTTE 2008).
It used the platform of host hotel sponsorship to help promote Lebanon as a tourism destination and to further strengthen the company’s properties based there, as well as to show its expansion plans throughout the region.
“We are very proud to be supporting the efforts of the Lebanese Ministry of Tourism and Al-Iktissad Wal-Aamal in their initiative and we will be exhibiting amongst a large number of National, International and high profile companies,” said Selim El Zyr, president and CEO Rotana during the trade show.
“Our participation at AWTTE was to strengthen our presence and to support Rotana’s expansion plans reaching a portfolio of 65 properties by 2012. Also, we were showcasing our rebranding and product offering and promoting our other existing properties around the MENA Region and our entrance to Saudi Arabia and the opening of our first property under our new Rayhaan brand “Al Marwa Rayhaan – Makkah”, said El Zyr.
