GULF Air has signed a joint venture agreement with Bahrain’s leading travel and tourism operating companies, Kanoo Travel and Dadabhai Travel, to set up a Destination Management Company.
The new venture, yet to be named, will work with the objective of serving as a single point of contact for any ground logistics a customer may require while visiting or transiting through Bahrain.
This includes taking care of a customer's requirements such as airport representation, meet and greet services, transport arrangements, accommodation, sight seeing and general social and sporting activities.
“Bahrain has grown to become an important, major transit point in the Middle East. It is also being increasingly recognised as a major meetings, incentives, conferences and events (MICE) destination,” says Gulf Air Vice President Business Units Ali Murtada. “With the Government of Bahrain all set to establish a tourism authority and develop a tourism master plan to promote Bahrain as a destination of choice, we strongly feel that there is need for a professional destination management company in order to harness the full potential of these developments.”
Gulf Air will also be considering options to develop a similar business in Oman.
The joint venture will work very closely with the tourism authorities, Bahrain Economic Development Board, Bahrain Airport Services, Immigration Services and other relevant authorities.