Qatar Airways’ new campaign takes off

Qatar Airways’ advertising campaign projects a powerful image of quality and luxury

Qatar Airways is spreading its Five Star service across print, radio and TV in a new global corporate advertising campaign focusing on its unique hospitality and high standards of service.

The campaign highlights the premium qualities of the airline, which has rapidly developed into one of the fastest growing carriers in the world in its relatively short history.
Helping reinforce the message of Qatar Airways as a premium brand, the campaign projects a powerful image of quality and luxury for which the airline is renowned. Attention to detail and service is the forte of Qatar Airways, which is underscored by the airline’s popular slogan, ‘Taking You More Personally’.
The whole experience of flying can be daunting, but Qatar Airways presents a series of different attributes that enhance the appeal of flying with the airline – whether on business or leisure.
The airline is already broadcasting its message through a series of three storyboard vignettes on news channels CNN International and BBC World. And it recently signed up a year-long deal with London-based Sky News for the sponsorship of the weather on the international news channel’s service.
Operating from its hub in Doha, Qatar Airways has built up an award-winning product for its superior First, Business and Economy Class cabins and all-round inflight hospitality that has rightly earned it a place among the elite of the world’s industry – one of few ranked a Five Star airline.
With a cabin crew that was recently named best in the Middle East for the third year, Qatar Airways uses its unique characteristics that are testament of an emerging and powerful brand in the Middle East and around the world. Each advert lends itself to a particular attribute of Qatar Airways, of which there are many. These include: onboard warm welcome; multi-lingual cabin crew; modern fleet; inflight service; flat bed seats; superior cuisine; inflight entertainment; long-haul experience; rapidly-growing international network; and launch customer of Airbus A380 superjumbo.
Each subject, with the backing of the exclusive Five Star Skytrax rating, provides reasons to believe why choosing to fly with Qatar’s national airline is both a pleasurable and enjoyable experience. The language and tone of headlines and copy is elegant, sophisticated and simple with a look and feel of print adverts that reflect strong brand colours of both the airline livery and the aircraft interiors.
The campaign is consistent using the best strengths of Qatar Airways’ distinct and recognisable image. Qatar Airways CEO Akbar Al Baker said the campaign – across all media channels – showed how far the airline had reached in such a few years since its launch to become an international airline of choice.
“Qatar Airways is spreading its wings far and wide, as well as its message of a caring, quality and premium airline which many observers in the industry are watching with envy,” he said. “We have reached the heights that many airlines aspire towards and are proud to showcase the best we have to offer around the world.”
As one of the fastest growing and youngest carriers in the world, Qatar Airways has made significant inroads in the global aviation industry to become an award-winning airline in just a short few years. The airline currently operates scheduled flights from its operational hub of Doha to 66 destinations across Europe, Middle East, Africa, Indian Subcontinent and the Far East. The Kenyan capital Nairobi will be added to Qatar Airways’ route network on November 15, followed by Berlin as the airline’s third German destination on December 15.