Middle East ski and spa enthusiasts will be beckoned with summer skiing and the latest Swiss alpine destination spa during ATM. Members of the travel trade and other visitors to the show will be introduced to the fabulous new spa facilities and private luxury suites now available at the Mont Cervin Palace in Zermatt.
The popular winter ski destination’s tourist board, Zermatt Tourism, will also be launching ‘Ski 365’, facilities and packages that enable skiers to take to the slopes every day of the year.
The Seiler Hotels Group, owners of the Mont Cervin Palace, and Zermatt Tourism have been attending the ATM for the past four years and is looking forward to another successful summer season from the Middle East market.
“The Middle East market is growing steadily for us and our investment in extra marketing activities which is centred around Arabian Travel Market is really paying off,” said Wolfgang Pinkwart, general manager, Seiler Hotels. “In the past we have promoted ourselves as a weekend getaway for those many Arab families that spend their summers in Zurich and Geneva, but now with the addition of our comprehensive spa facilities and year round skiing facilities visitors can also see Zermatt as a holiday destination in its own right.”
The new spa spans three floors and 1,700 sq m and includes a Daniela Steiner Care Suite where a range of spa and beauty treatments are offered. As the first European ski resort to offer skiing facilities 365 days a year, Zermatt is now open to accommodate skiers at all times in the year.