What to expect from leading hotel brands


FAIRMONT: Among others, the recently announced groupwide partnership with Skywards will also open up Fairmont Hotels & Resorts to an extensive client base/new audience and allow for valuable marketing opportunities between the two brands which will be of crucial benefit to brand exposure in strategic markets.

FOUR SEASONS: Four Seasons’ strategy is made-up of three key elements: providing the finest physical facility in the given destination; having F&B outlets that represent the finest restaurants within the given destination; and, most importantly, maintaining its delivery of service that’s unique to its brand. This stems from a culture that empowers employees to engage in intuitive service standards as well as to respond immediately to the needs of a guest.

HABTOOR: Habtoor Hospitality hotels will continue their broad marketing approach. Besides, the company will launch a new website and introduce a new loyalty card which can be used throughout the hotels and the restaurants.

HILTON: Hilton will strive to maintain and elevate guest satisfaction levels, which are measured via Hilton’s Guest Satisfaction Tracking System, through introducing best practice to improve our service and product offering. Hilton guests can look forward to world-class service levels, exciting restaurant and dining concepts, innovative meetings solutions and a host of creative offers and promotions.

INTERCONTINENTAL: A major project for the hotel operator in 2005 is the move into the budget branded accommodation with the arrival of the chain’s Express by Holiday Inn hotels. With a shift in the market in the past couple of years due to the growth of the middle class throughout the GCC, the InterContinental Hotels Group is set to reinforce the company’s position as the largest multi-branded hotel operator in the Middle East. Its intention is to launch, within a short period of time, 25 to 30 hotels in order to establish a brand within that budget segment in the GCC.

KEMPINSKI: Kempinski Hotels & Resorts is focusing on adding more luxury properties to its portfolio in key international destinations, while remaining a human-sized company. Its goal is to grow and consolidate our portfolio, by strengthening its international presence and continuously focusing on improving its performance. It is focusing on retaining and developing luxury five-star hotels and resorts to broaden Kempinski’s portfolio representation in Middle Eastern destinations.

MARRIOTT: Across the Marriott International hotel portfolio worldwide, guests can expect a fresh, updated look in the guest rooms, a strong emphasis on high speed internet access, sensitivity to healthy dining concerns whether the guest prefers low-fat, low-carb or low-sodium approaches; as well as initiatives targeted to the guest pre-arrival experience.

RITZ-CARLTON: The Ritz-Carlton hotels in the region will strive to maintain the momentum of innovation and success that they have demonstrated in Dubai, Bahrain, Doha and Sharm El Sheikh. As a hotel company that prizes itself on superior levels of service, the ultimate promise it makes to its guests is to continue providing the very best attention to every detail.

ROTANA: Customers can look forward to a continuous enhancement of Rotana Hotels’ services and standards, new properties and new restaurants and more importantly a new loyalty programme that is expected to be unique.

SHANGRI-LA: Shangri-La Hotels & Resorts will bring its distinctive brand of Asian hospitality to new markets in key gateway cities in selected locations, thus introducing new customers to its products and capturing guest loyalty.