Corinthia inks agreement with SRS

Corinthia Bab Africa Hotel in Tripoli ... impressive

CORINTHIA Hotels International has announced a global agreement with global sales, marketing and distribution company SRS-WorldHotels, for the provision of worldwide sales, marketing and reservation distribution services.

The agreement incorporates 19 Corinthia hotels and resorts in Europe, the Mediterranean and Africa, and extends across SRS-WorldHotels worldwide portfolio comprising more than 450 hotels in 65 countries. Corinthia hotels are now available for sale through the SRS-Network, Global Distribution Systems and major online sites.
With a total room-stock in excess of 6,000 rooms, Corinthia is fast becoming a market leader in several important cities. Its latest hotel projects include the Corinthia Grand Hotel Royal in Hungary, the newly-renovated Corinthia Alfa Hotel, Lisbon, and the Corinthia Bab Africa Hotel in Tripoli, which together add an impressive 1,270 upscale hotel rooms and extensive conference and events facilities that enable all three properties to individually handle bigger meetings than any other hotels in their respective cities.
Said Corinthia Hotels International chairman, Karmenu Vella, “As we reach a point in our evolution where we have a critical mass of fine properties, SRS-WorldHotels is a natural partner to help us extend the reach and appeal of these upscale city hotels and resorts to a global market, helping us to extend the unique Corinthia experience of warmth, colour and vitality to many more clients worldwide.”
Added SRS-WorldHotels CEO Michael Ball, “We are delighted to welcome Corinthia Hotels as our newest members. We are confident that our network of global sales offices and our unrivalled expertise in global distribution will give Corinthia Hotels the extended worldwide reach that these excellent properties deserve.”
Corinthia’s focus on world-class meetings and conventions facilities at a dozen of its landmark properties will also be a welcome addition to the SRS-WorldHotels portfolio of conference hotels accessible globally through WorldEvents, a facility providing fast venue finding, simple yet comprehensive online information resources, and seamless and instant quotes for the travel trade.