IndeCorp expands into Middle East and Africa

Ueberroth, Moukarzel and Lewis ... new beginning

DURING the recent Independent Hotel Forum, a representation agreement was signed between chairman and CEO John A Ueberroth, Richard Lewis, managing director, Summit Hotels and Resorts and Amine E Moukarzel, president, Flamingo Hotels.

Headquartered in Chicago and London, IndeCorp is now in Dubai to serve the Middle East and North Africa Region. IndeCorp provides owners and operators of hotels and resorts with increased competitive positioning much needed to survive and thrive in today’s global marketplace, whilst preserving the distinctive qualities and rich diversity that appeal to today’s discerning travelers. It offers key services to independent hotels including sales, marketing, reservations, quality assurance, e-commerce and distribution channel management.
Through IndeCorp’s three hospitality brands, Preferred Hotel & Resorts Worldwide, Sterling Hotels & Resorts and Summit Hotels & Resorts, it offers travellers and travel professionals nearly 300 unique independent hotels and resorts in 51 countries and over 200 destinations.
Preferred Hotel & Resorts is a collection of the world’s finest independent luxury hotels, resorts and spas. Since 1968, Preferred has established itself as a symbol and, indeed, a standard for excellence in service and hospitality. The unique hotels, resorts and spas selected for membership have earned recognition as the preference of discerning and sophisticated travelers.
Summit Hotels & Resorts is a collection of wonderful independent luxury hotels located in major city and leisure destinations worldwide. Providing state of the art reservation technology, marketing and sales, offering member hotels a compelling combination of prestige and power anywhere in the hospitality industry. Each hotel is unique and culturally elegant. Sterling Hotels & Resorts is a full service reservation and branding organization, offering extensive sales, marketing and electronic distribution services to the first class independent hotels of the world.
Each brand offers an unrivalled portfolio of business solutions, including: global sales presence, increased distribution channels, cooperative marketing programs, customer relationship management, e-commerce solutions, reservation technology, revenue account management, special events and trade show presence.
Said Moukarzel, “We believe that IndeCorp provides an outstanding opportunity for independent hotels to remain independent whilst ensuring that they compete with the global chains. Hotels can maintain their local independence and identity and benefit from all the global services IndeCorp provide.”