Catalonia is a haven for automotive enthusiasts, offering breathtaking landscapes, world-class circuits, state-of-the-art testing facilities, and a deep-rooted automobile heritage, backed by unparalleled motorsport hospitality
Globally renowned for its vibrant capital, Barcelona, as well as the stunning Pyrenees Mountains and the sun-drenched shores of the Costa Brava, Catalonia boasts a century-long legacy in the automotive world. As one of southern Europe’s leading mobility hubs, it features top-tier infrastructure, an impressive selection of premier venues, and a wealth of expertise in event organisation.
Whether hosting large-scale exhibitions, high-adrenaline motorsport events, or bespoke driving experiences, Catalonia delivers an exceptional setting tailored to the industry’s evolving needs.
From high-profile car launches and exhilarating test drives to cinematic film shoots, GT driving experiences, rugged off-road adventures, and elite motorsport hospitality, Catalonia stands as the ultimate destination for all things automotive.
Here’s why it should be your next stop:
Rich automobile tradition: Catalonia is one of the largest vehicle manufacturers in southern Europe. The history of brands such as Hispano Suiza, Seat or Cupra is closely linked to Barcelona and Catalonia. This rich automotive heritage makes Catalonia a natural choice for events related to the mobility industry.
First-class circuits and test tracks: Home to well-known and top-of-the-line circuits and test tracks such as Circuit Calafat, Applus+ IDIADA, Parcmotor Castellolí and the Barcelona-Catalunya Circuit – which hosts the F1 and MotoGP Grand Prix – Catalonia is the perfect place to test new cars and technologies.
Catalonia has a long and accredited track record in holding international fairs, events and congresses, as well as an excellent and experienced offering for events adapted to the automotive industry that ensures exclusivity, confidentiality and flexibility
Complete ecosystem for electric and autonomous cars: Catalonia’s advanced infrastructure allows it to act as a testing ground for the vehicles of the future. There over 3,200 electric vehicle charging points throughout the territory.
Automotive-events know-how: Catalonia has a long and accredited track record in holding international fairs, events and congresses, as well as an excellent and experienced offering for events adapted to the automotive industry that ensures exclusivity, confidentiality and flexibility.
Barcelona, hub of sustainable mobility: An international benchmark in meetings, incentives, conferences and exhibitions, Barcelona hosts prestigious events such as Tomorrow.Mobility World Congress, Mobile World Congress and Automobile Barcelona.
Landscapes and roads for all tastes: Catalonia has a variety of landscapes and roads that are perfect for automotive events. This includes the Pyrenees mountains, the Costa Brava and Costa Daurada coastlines, and the Penedès wine region. The region also has a number of safe and scenic roads that are ideal for test drives.
International and specialised talent hub: Catalonia is home to some of the most powerful engineering and automotive R&D centres in southern Europe. With prestigious companies, universities, startups and professionals specialised in the automotive and mobility sector, Catalonia offers a natural platform to network with experts and learn about the latest industry trends.
Unique MICE offerings: Catalonia boasts a varied and extensive infrastructure to host meetings, incentives, conferences and exhibitions of any kind. The well-rounded offering includes essentials such as several large-capacity hotels and more than 10 congress centres, with the Fira de Barcelona itself offering 400,000 sqm of exhibition space. There are also unique venues for hire to showcase exclusive car presentations such as museums, wineries, gardens, farmhouses, castles or buildings by geniuses like Gaudí.
Connectivity and proximity: Catalonia is well connected around the world and easily approachable from the Middle East, with all major airlines connecting capital Barcelona either direct or via a short layover. It is a relatively compact territory spanning 32,000 square kilometres and is very well-connected, making it ideal for hosting automotive events.
Mediterranean climate, culture and gastronomy: With over 300 days of sunshine a year, Catalonia has an ideal climate for performing test drives and holding outdoor events. In addition to this, it is a territory with an exceptional cultural heritage and innovative gastronomy.
For more information, please visit
https://www.catalunya.com/en/mice/meetings-mobility
AUTOMOTIVE ADVENTURES
Whether you're seeking a high-octane adventure or a more relaxed experience, Catalonia offers a diverse range of automotive experiences, perfect for team building and corporate events. A destination where teams can experience the thrill of a high-speed race, the challenge of building their own F1 car, or the tranquillity of a vintage car tour.
Catalonia boasts world-class racing circuits like the Barcelona-Catalunya Circuit, where teams can experience the adrenaline rush of driving Formula 3 or GT cars. For a more personalised experience, Circuit Parcmotor offers tailor-made events for up to 400 people.
If you're looking for something different, take a scenic quad ride through the vineyards of Penedès, or embark on an off-road adventure in a 4x4 on authorised circuits. Les Comes has 70 km of forest tracks for practising off-road driving at all levels, as well as an extensive programme of teambuilding activities for businesses.
Take a vintage car tour through Barcelona and discover the city's stunning architecture and historic landmarks, or embark on a wine-tasting adventure in the prestigious Penedès or Priorat regions.
For a truly memorable experience, challenge your team to build their own F1 car and compete in a thrilling race.