BEST Western Hotels, the world’s largest hotel chain operating 4,000 properties across 80 countries, is planning to unveil new GCC and South Asian affiliates at the ATM.
The group, which currently operates Middle Eastern properties in the UAE, Bahrain, Yemen and Muscat, says it is planning to issue franchises for hotels in Saudi Arabia, Kuwait, Dubai, Fujairah and Qatar.
“New affiliates will be announced at ATM,” said Anand Gupta, CEO, Best Western South Asia, which is the master franchiser for the GCC. “ATM has proved extremely beneficial enabling us to get inside designated territories with face-to-face meetings with prospective hoteliers. We believe the Middle East is one of the fastest-growing regions which is highly focused on tourism related activities.”