ATM 2004 to see first MENA Awards


This year’s Arabian Travel Market (ATM) will see the unveiling of the first-ever MENA Travel Awards on May 6, at the Al Bustan Hotel in Dubai.

Created to celebrate the skill, creativity, ingenuity and success of the Middle East and North Africa’s growing travel industry, there will be 57 winners in this especially-devised awards programme.
“It is very important to recognise real talent and superior service in our industry to stimulate even higher standards and to applaud the effort made by so many,” says Sam Saker regional vice president of Renard Hospitality and president of CHA (Consultants of Hospitality Administrators) the organisers of the Awards. “That is why we have very carefully designed the MENA Travel Awards to follow very specific procedures to ensure they are first class and have real merit.”
Key to the judging criteria will be the (100) voting card that each entrant submits. These are completed equally by the entrant’s selected end users, guests, customers and trade professionals, who are requested to state their preference along preset criteria / categories and score them accordingly.
Successful entrants in each of the categories will be acknowledged as finalists and will be considered one of the best in their category / industry sector. Adjudicators will then reveal the top three outright winners, Platinum, Gold and Silver, for each of the 18 categories, at a special gala dinner.