The Jordan Tourism Board (JTB) has launched a contact centre in Dubai to cater to GCC travellers and travel agents' queries on tourism opportunities in Jordan.
JTB managing director Marwan Khoury said the contact centre will serve as a central information hub and resource centre for all agents and travellers in GCC, in particular the UAE, Kuwait, Saudi Arabia and Bahrain.
"The Gulf region is a very important market for us and we want to increase awareness about Jordan's tourism potential amongst our target audience."
Initially the contact centre will establish links with travel agents and attend to their requests about tourism in Jordan, via the following channels - telephone, email and fax.
All the details required by clients will be sent in a maximum of 24 to 48 hours from the time of receipt.
A direct contact number for all enquiries in each of the four countries is made available to the agents and individuals.
JTB will also use the contact centre for outbound calls and avail the infrastructure during times of low activities.
"The JTB wants to offer tour operators, travel agents, and individual travellers, a central contact point that provides promotional and support services for Arab and expatriate travellers.
"Jordan has a wealth of incentives from historical attractions, remote desert canyons, and beautiful scenery to excellent hotel accommodation, luxurious spas, diverse shopping, and of course warm hospitality," added Khoury.
"Such tourist information coming from the contact centre will be beneficial for travel agents selling Jordan as an ideal holiday destination." Jordan is renowned for the rock-carved city of Petra - a Unesco World Heritage Site, as well as the spectacular wilderness of Wadi Rum, the Red Sea coral reefs, and the healing powers of the magnificent Dead Sea.
The Jordan Tourism Board (JTB) was officially launched in March 1998 as an independent public-private sector partnership.
The JTB is committed to brand, position and promote Jordan as an international destination of choice - whether for leisure, business or MICE travel.
With a 13-member Board of Directors, the JTB is headed by the Ministry of Tourism and also includes nine private sector members representing hotels, inbound tour operators and tourism transport companies.