INTEGRATED global destination management company and event management company, Pacific World has confirmed participation at IMEX America, taking place from October 14 to 16 in Las Vegas. In the light of the recent Incentive Research Foundation research, which identifies that 41 per cent of international meetings and incentive planners will choose Europe and 15 per cent Asia and as first choice destinations for outbound incentive travel, Pacific World will be representing a number of destinations at the show.
Patricia Silvio, global marketing manager of Pacific World, comments, “Asia and Europe have always been a highly sought-after destination for meeting planners, especially from the US. We coordinate tailored incentive trips and organise corporate meetings on an ongoing basis throughout the year with a particularly strong demand for options and opportunities across Asia.”Pacific World’s latest destination index identifies South Korea, and in particular Seoul, as the most popular destination in Asia for international meetings planners. China’s continuing economic growth and second place in the Index is reflected in the ongoing developments in infrastructure to accommodate the growing demand for meetings and incentives across the country.Silvio continues, “Europe always has something stylish to offer to meetings organisers; both Spain and France are both identified as top destinations on the ICCA Rankings. As also highlighted in our destination index, Italy has proven to be an attractive destination for US meeting planners. The country has great accessibility, offers some beautiful natural landscapes and a year-round pleasant climate as well as authentic, stylish and historical cities with a great choice of venues and of course the most renowned cuisine in the world.”North America continues to be a key market for Pacific World Pacific World is now able to offer a wide range of North American destinations to its clients as well as strengthen the Pacific World presence in key US market segments.