PERU has launched a massive campaign – “Peru, Empire of Hidden Treasures”, at the Dubai Airport Terminals 1 and 3 through 23 murals and five screens to attract tourists from the region to the South American country.
Under the slogan “Do not watch the movie, live it for real”, Peru’s historical and natural attractions as Macchu Picchu, Lake Titicaca, the Amazonia and the city of Lima are highlighted in the campaign. This international campaign aims to reinforce the message Peru has a lot to offer in tourism, exports and investments. Peru is a land of hidden treasures, a living culture where archaeological and art museums and well preserved pre-Inca, Inca, Colonial and republican monuments live side by side with expressions of popular art from the past and the present.
From the oldest civilisation in America, Caral, to Machu Picchu, a modern wonder of the world, Peru retains the architectural and artistic remains of its fascinating cultures.