SABRE Travel Network has announced the global launch of Sabre Red, an innovative total travel solution designed to help travel agencies drive customer loyalty and power business performance, resulting in increased revenues, improved efficiency and reduced costs.
Sabre Red features a range of powerful new capabilities spanning the entire spectrum of an agency’s business from shopping and booking travel, to serving customers throughout their trip and using business intelligence for insight and continuous improvement.
Using Sabre Red, agencies will be able to respond nimbly to the emergence of airline ancillary fees and other merchandising initiatives, the growth in demand for mobile services, changes in preferred supplier agreements and the challenge of finding agents with GDS format knowledge.
At the heart of Sabre Red is the Sabre Red Workspace, built on a future-ready, open platform which provides users with faster start-up times, greater stability, high performance, even in low bandwidth areas, and superior application integration capabilities. Using the workspace, agents will access a new graphically-rich environment and utilise a growing list of capabilities delivered as Sabre Red apps which seamlessly ‘plug’ into the workspace. The flexibility of the workspace will also enable agencies to integrate their own applications, providing a customised agent workflow tailored to their operational needs.
Other new capabilities announced as part of Sabre Red include:
• Shop and book travel by total price including applicable ancillary fees
• New web and mobile self-service capabilities enable travellers to purchase and manage ancillary services, upgrade registration, check-in and more
• Mobile traveller messaging service – automated service enabling agencies to provide information to travellers at specific time and location points, eg pre-trip notifications (weather, ready for check-in, gates, delays), in-trip messaging (baggage carousel, delays) and arrival messaging (welcome home, solicit feedback)
• Multi-source enabled – XML connectivity provides new air and hotel content and capabilities and enables integration of air and hotel merchandising initiatives in a graphical workflow
• Preferred supplier optimisation – increase preferred supplier sales by up to 20 per cent using a combination of business intelligence and a sophisticated rules engine to manage offline and online displays
• Post-booking automation – save up to 10 to 20 minutes per transaction using automated exchanges and minimise potential for human error with process automation solutions which can enable more than 90 per cent touchless ticketing rates and 90 to 100 per cent quality control compliance
• A fully graphical workflow to manage customer profiles, shop and book air and hotel, handle ticket exchanges and much more, helping to reduce agent training time and keystrokes by up to 50 per cent and
• Multi-GDS capable – enables agencies who serve clients on more than one GDS to simplify their operations with standardised workflow across their customer base.