ITB China 2026 event lineup promotes global travel collaboration
Sat, 16 May 2026
ITB China 2026, a B2B travel trade show in Shanghai (May 26–28), will feature exhibitions, networking, matchmaking, and conferences, fostering global collaboration and new business opportunities across the travel industry.
ITB China 2026 expands 20pc, fully sold out
Thu, 07 May 2026
ITB China 2026, one of the flagship events in China’s travel industry, grows by 20% in net exhibition space and brings together more than 900 travel organisations and 1,700 key buyers, generating over 46,000 pre-scheduled meetings.
ITB China 2026 to highlight cruise industry transformation
Wed, 22 Apr 2026
Cruising is shifting toward curated, experience-driven travel shaped by luxury, expedition, personalisation, and sustainability, a transformation that will take centre stage at ITB China 2026 across both the exhibition floor and conference programme.
Zurich Insurance becomes Insurance Partner of ITB China 2026
Wed, 15 Apr 2026
ITB China 2026 has announced ITB China as its Official Insurance Partner, appointing Zurich Insurance Group through its China operations, Zurich China.
Jin Jiang International named Travel and Hospitality Partner for ITB China 2026
Thu, 19 Mar 2026
Jin Jiang International has been named the Official Travel and Hospitality Group Partner for ITB China 2026, held from 26–28 May at the Shanghai World Expo Exhibition & Convention Centre.