Emirates opens largest travel retail store in Casablanca

Emirates has unveiled its biggest store to date in Casablanca, Morocco, introducing its travel retail store concept to North Africa for the first time. At 534m2, Emirates World Casablanca is located on the central and upscale Franklin Roosevelt Boulevard.

Emirates World is inviting customers to visit the store for expert travel advice and destination inspiration, either from the airline’s seasoned consultants or via smart technologies.

The store was inaugurated by Adnan Kazim, Emirates’ Deputy President and Chief Commercial Officer and Adil Al Ghaith, Emirates Senior Vice President Commercial Operations, Centre, in the presence of Alasri Aldhaheri Ambassador UAE to Morocco.

The opening ceremony was also attended by other distinguished guests, trade and media partners.

Kazim said: “The opening of Emirates World in Casablanca comes just three weeks after the inauguration of our first store in Africa, delivering on our promise to enhance the customer journey across our network of 19 cities on the continent.

“Our global retail strategy goes beyond a simple transaction and instead brings our ‘Fly Better’ promise to life, through dedicated and personalised services, smart and efficient technologies and hands-on product displays.

“Emirates World enables us to connect more deeply with our customers, inspiring them to discover more with Emirates.”

Emirates World is designed to enrich the customer experience through immersive experiences and personalised touchpoints.

Designed in a light and airy colour palette, the concept store is reminiscent of the signature inflight look and feel, which is further amplified by the open-plan, lounge-like environment.

Nine customer service counters staffed by expert consultants offer a comprehensive range of services from planning travel itineraries, supporting reservations and ticketing as well as general enquiries.

The centrepiece at the Casablanca store is the full-size showcase of the iconic Emirates A380 Onboard Lounge experience and the Premium Economy seat display, bringing Emirates signature product closer to travellers from Morocco.

Smart technologies such as the ‘selfie mirror’ snap pictures of travellers against scenic destination backdrops, inspiring customers to explore more; while self-service kiosks empower customers with a self-service touchpoint, minimising wait time and offering a faster service. – TradeArabia News Service