Geneva Tourism, in partnership with the Grand Prix d’Horlogerie de Genève (GPHG), showcased the city’s exceptional watchmaking heritage alongside its allure as a premier travel destination, following its participation in the 2025 Dubai Watch Week. The GPHG travelling exhibition presented the winning timepieces of the year, drawing visitors into a world where tradition, precision, and artistry converge.
Raymond Loretan, President of the GPHG, added: "The travelling exhibition embodies the spirit of the GPHG, uniting connoisseurs, collectors, and the general public to celebrate the artistry of contemporary watchmaking. Presenting these exceptional creations at Dubai Watch Week, an event of remarkable vision and international prestige, highlights not only the global resonance of Geneva’s horological heritage but also Dubai’s role as a dynamic centre for culture, innovation, and refined taste."
The Grand Prix d’Horlogerie de Geneve stands as a beacon of excellence in contemporary watchmaking, annually celebrating the most remarkable creations and the artisans behind them. Its travelling exhibition, showcased at prestigious events such as Dubai Watch Week, highlights Geneva’s unique position at the heart of horological innovation and creativity.
Adrien Genier, CEO of Geneva Tourism, said: "Geneva is a city where artistry and precision converge, a place whose refined elegance is reflected in both its culture and its horological heritage. Presenting our watchmaking mastery in Dubai offered a glimpse of a city that inspires creativity, celebrates craftsmanship, and embodies timeless sophistication."
Geneva today is home to the world’s most esteemed maisons, including Patek Philippe, Rolex, and Vacheron Constantin, alongside a vibrant community of independent watchmakers. The city blends meticulous craftsmanship with cutting-edge technology, creating timepieces that are as innovative as they are elegant. Heritage and modernity coexist seamlessly, reflecting Geneva’s distinctive ability to inspire both collectors and creators alike.
Beyond watchmaking, Geneva reveals a city shaped by culture, nature, and effortless sophistication. Its museums and galleries invite quiet discovery, while tranquil parks, lakeside promenades, and nearby vineyards offer a sense of calm that feels distinctly Genevan.
The city’s luxury appeal enhances every visit, from elegant boutiques and artisan ateliers to world-renowned shopping streets that reflect Geneva’s flair for craftsmanship and style. Its vibrant gastronomy brings the journey full circle, where Michelin-starred creativity meets global flavours and the comforting traditions of Swiss cuisine. In Geneva, every moment becomes an expression of understated elegance and genuine warmth.