Kobe Tourism Bureau (KTB), with the support of Japan National Tourism Organization (JNTO) Dubai Office, welcomed leading media and content creators to a luncheon at TOMO Dubai, where the city’s signature experiences - including world-renowned Kobe Beef, the soothing hot springs of Arima Onsen, and the multicultural heritage symbolised by Kobe Mosque - were introduced as key highlights of Kobe’s appeal. The gathering offered guests a first look at what makes Kobe one of Japan’s most distinctive and inviting destinations for travellers seeking culture, comfort, and authenticity.
“We were delighted to introduce Kobe directly to the media and content creators here in Dubai,” said Yasunao Shuo, Managing Director of Kobe Tourism Bureau. “Kobe is a compact yet diverse city where visitors can enjoy a multicultural atmosphere, Muslim-friendly hospitality, hot springs, mountains, and the sea—all within easy reach. We hope more travellers from the GCC will discover Kobe as a comfortable and inspiring base for exploring Japan.”
Located in the Kansai region, Kobe is just 30 minutes from Osaka and 50 to 60 minutes from Kyoto, with smooth access from Kansai International Airport (KIX) by train, bus, or a high-speed ferry linking Kobe Airport and KIX in about 30 minutes.
As one of Japan’s earliest international ports, Kobe developed a distinctive multicultural identity that remains visible today. The Kitano Ijinkan district preserves elegant Western-style residences from the late 19th century. Nearby, the historic Kobe Mosque - built in 1935 and the oldest mosque in Japan - stands as a symbol of religious diversity, while Ikuta Shrine, one of Japan’s oldest Shinto shrines, adds to Kobe’s rich spiritual landscape.
During the luncheon, KTB highlighted central Kobe’s waterfront experiences, including Sorakuen Garden and the Former Hassam Residence, the theatrical aquarium átoa Kobe, and scenic harbour cruises through Cruise Kobe. The area is set for further development with the opening of GLION ARENA KOBE in 2027.
To the north, Arima Onsen, one of Japan’s oldest hot spring towns, offers wellness experiences and luxury hospitality. To the east, Mount Rokko provides panoramic views and seasonal activities, including winter fun at Rokko Snow Park.
The city offers several halal-certified or Muslim-friendly restaurants and access to prayer facilities.