Jordan’s National Tourism Strategy is paying off with more than 20 new hotels being built around the country to accommodate an ever increasing number of visitors.
Jordan has traditionally relied on its neighbours for tourism revenues but in a report prepared earlier this year research body Euromonitor International found tourism in Jordan has undergone a a successful review period and appears to have totally recovered from the troubles of 2005 which left some fearing to visit the country.
Jordan’s tourism strategy has focused on developing niche areas of tourism, ranging from archaeological attractions, religious tours, MICE and sports to adventure as well as eco-tourism. These activities have encouraged a wider range of nationalities to visit the country and, as such, Jordan is slowly moving away from relying on its neighbours for tourism revenues, although visitors from these countries still remain the most numerous.
The development of the travel and tourism infrastructure in Jordan reflects the success of the National Tourism Strategy. As a result of the increased visitor numbers, over 20 hotels are being built around the country, in an increasingly diverse range of destinations, widening the tourist reach.Transportation options are also improving, with an increasing number of flights to the country, many due to Gulf low-cost carrier airlines. Roads are also being improved, and there is a plan to build a rail link within the country.