SWISS International Air Lines chose the Middle East to be the second market to receive the all new A330-300 aircraft fitted with the latest innovations in seats and in-flight entertainment this month.
SWISS showcased the A330-300’s new business seat at ATM.
Marcel Biedermann, managing director, head of Intercontinental Markets of Swiss International Air Lines said, “SWISS has a total investments of well over $878 million for the nine new Airbus A330-300’s and we expect to raise the airline’s earning capacity by replacing nine smaller aircraft of the present Airbus A330-200 fleet.” “The first of the new A330-300 took off from Zurich to New York last April and the second aircraft is due to arrive in Dubai come June. We expect complete delivery by 2011. Also, the new aircrafts will reduce SWISS’s CO2 emissions by around 13 per cent,” he said.
“SWISS is on a quality drive to strengthen its position in the premium segment. Investments made since 2004 helped SWISS to build new lounges, improve in-flight products and services in premium classes; eventually provide new three class product on entire intercontinental fleet – the only airline in the world to offer a first class cabin on all its long haul aircraft,” added Biedermann.
SWISS offers an air comfort system to passengers enabling individual settings. The air cushion technology is a joint innovation project by SWISS and Swiss industry market leader Lantal, in cooperation with select frequent flyer customers.
SWISS’s first class seat which reclines flat to two metre in length is equipped with a down filled duvet and incorporates the innovative pneumatic air cushion.
The new business seat also has an adjustable air cushion. Passengers will have more personal space and a two metre lie-flat seat which is also equipped with a massage function. In-flight entertainment has been improved to carry larger screens in 16:9 format and plugs for USB and iPod.
Swiss economy class also features new seats with an easy-to-use inflight entertainment system.
