TravelCLICK has launched Social Media Optimization (SMO) services aimed at teaching operators how to build social media connections, communities and commerce.
Jerome Wise, vice president of e-commerce for TravelCLICK was at ITB Berlin 2009, at which he said that the challenge for hoteliers was to understand these evolving channels and how they can be used to reach new markets.
“Social media can provide an essentially ‘free’ sales and marketing channel for building connections, community and, ultimately, commerce for hoteliers who are savvy in the new order of online marketing,” said Wise.
With the increasing number of social media and consumer generated content sites, people are spending their time online differently. They are having conversations through a series of networked relationships that connect people with one another as never before. Wise believed that to avoid being left behind, hotels needed to consider being on the sites where consumers now spend their online hours.
The company could provide insight into how to leverage this trend to grow brand awareness and reach consumers through proactive product placement in the social media sites. Consistent, targeted branding and relevant messages were the keys to leveraging the power of these networks, according to Wise.
The TravelCLICK Social Media Optimization solution for hotels is a personalised programme is designed to harness the power of various social networks including Facebook, Bebo and StudiVZ —to connect hotels with new target audiences worldwide. The company’s internet marketing services team will develop and implement a hotel-specific social media plan, which will include research and strategy to determine the most appropriate sites, depending on the hotel’s profile and target guest demographics; creation of customised profiles on at least 10 sites; submission of content and reviews on all target sites; support and ongoing monitoring of engagements plus quarterly reporting on interactions and responses.
Visit https://www.travelclick.net/.