AMADEUS, provider of technology and distribution solutions for the travel and tourism industry, has entered into a strategic partnership with the Association of Bahrain Travel & Tour Agents (ABTTA).
The three year agreement will enable local travel agencies to remain competitive and offer the best services to business and leisure travellers in Bahrain.
ABTTA, which comprises the leading Bahrain based travel agencies, is responsible for developing and promoting travel and tourism opportunities in Bahrain. The association also plays a key role in training Bahrainis to work in the travel and tourism sector and collaborate with the government and local travel and tourism bodies to further this objective.
“Bahrain is poised for new growth and expansion in the travel and tourism arena. As the governing body overseeing the interest and growth of the local travel agencies in Bahrain, we understand that technology plays a crucial role in business sustainability and longevity. At ABTTA, we are committed to working together with global partners to benefit the local travel and tourism industry and we are confident of Amadeus as our technology partner for the future,” said Sofyan Al Moaayad, chairman of ABTTA.
“Amadeus has a proven track record in the region and have established themselves as a preferred technology partner for the regional travel industry. Through this partnership we are confident of supporting the Bahraini travel agencies to benefit from a faster, more efficient and reliable booking system, which translates to increased business opportunities and higher return for the travel agents,” said Hakim Al-Aradi, ABTTA’s Secretary to the Board.