The biggest advantage for the Rixos Hotel Group is having a variety of products and investments in different destinations, says chairman FETTAH TAMINCE.
The group will, among other options, be focusing on marketing. “You have to reach your target mass at the right time and place and also attract them which is possible through a correct marketing strategy. Instead of minimizing the marketing expenses during the crisis, you should proceed with correctly planned strategies and reach your audience. This is what we are practicing now and in 2009 we will be in service of our guests with new rings added to our chain of hotels,” said Tamince.
He felt that hoteliers will be more careful in their pricing policy for the upcoming year, and that the Rixos group was facing any decreases in winter bookings from Europe, and early booking figures for this year show an increase compared to the same period of last year.
“We have certainly taken some precautions such as reducing our expenses in several budget items and following a strategy of savings. However, we did not consider revising our plans concerning current investments at all. We will be opening our new facilities in Thailand, Almaty and Dubai within next year and will also be tending towards new regions.”
Tamince believed that in this region, rather than challenges there were opportunities to make use of as Middle Eastern markets show “great developments in terms of tourism investments”.