Double lure at hotel

The Island Shangri-La in Hong Kong.

The Shangri-La Hotels and Resorts, one of the largest Asia-based deluxe hotel groups, has launched a special "Rate Break" offer to attract visitors to the region.

The group is offering savings of up to 40 per cent at its 38 Shangri-La and Traders properties across Asia plus value benefits like complimentary breakfast under the promotion which runs until February next year.

In addition, the group is offering double mileage at all hotels for members of 22 frequent flyer programmes of major international airlines including Emirates, SriLankan, British Airways, Cathay Pacific, Lufthansa, Singapore Airlines, KLM, Malaysian Airlines and American Airlines among others.

'The combination of specially reduced rates and double mileage with Shangri-La's renowned luxury and its highly personalised, award winning Asian hospitality makes staying at any of our properties superb value for the business and leisure traveller," said group sales and marketing director Carmen Lam.

The "Rate Break" promotion is fully commissionable to travel agents at 10 per cent, the group said.

Meanwhile, the group is undertaking major renovations at two of its high profile properties - the Shangri-La Hotel, Kuala Lumpur and the China World Hotel, Beijing.

It is also launching an entirely new food and beverage concept across the group, the first outlet of which, cafe TOO, has just opened at the Island Shangri-La, Hong Kong.

Opened in 1990, China World Hotel has played host to heads of state, visiting dignitaries and captains of industry.

To maintain China World Hotel's reputation as the pre-eminent property in Beijing, the hotel will be embarking on a renovation program starting in January.

The program will encompass all guestrooms, the main lobby, function rooms, health club and the introduction of a new and innovative dining venue.

The renovation at the Shangri-La Kuala Lumpur is on schedule to be completed in February next year, in time for the Malaysian Grand Prix, the group said.

The programme, estimated to cost RM100 million ($25 million), is divided into two phases.

The first phase involves the hotel's public areas, business centre, food and beverage outlets, and Horizon Floor guestrooms, while the second phase involves the upgrading and modernisation of the remaining guestrooms.

Upon completion of the refurbishment, the hotel will take on "a tropical oasis" effect with water gardens, extensive foliage and a majestic waterfall cascading from the lobby podium to the lower lobby.