When you ask Anurag Jain about RateGain’s priorities, the Middle East comes up almost immediately. For the head of commercial business across Asia-Pacific, Middle East and Africa, the region is no longer a “future” opportunity – it is where the company is actively building the next chapter of AI-led travel and hospitality.
What began as a small outpost with just two people on the ground has rapidly evolved. A few years ago, RateGain had only a pair of team members in the region; today, it has 20+ people, a full office in Dubai, and locally hired talent across Saudi Arabia, Turkey, Egypt and other key markets. The company’s stance is clear: it is betting big on the Middle East.
As a listed company in India, RateGain closely tracks performance by geography. Over the last three earnings calls, Middle East and Africa, India and the rest of Asia have consistently appeared among its fastest growing geographies, with the highest-ever number of new logos added per quarter in this cluster.
Behind the numbers lies a structural opportunity. Much of the region’s travel and hospitality business still runs on manual, people intensive processes. RateGain sees this as a prime opening for technology – particularly AI and a unified data stack – to bring scale and efficiency.
At its core, RateGain positions itself as an integrated travel tech provider for hospitality, built around three pillars: data, distribution and marketing. Many hotels currently buy data from one vendor, connect distribution through another, then rely on a patchwork of agencies and platforms for marketing. These disconnected islands make it harder to optimise revenue and maintain a consistent strategy.
RateGain’s answer is a unified, AI-powered stack for hospitality, in which a hotel’s data flows into distribution and then into marketing. This connected approach enables price parity across channels, smarter use of travel intent data and a tighter link between marketing spend and bookings.
The company already works with over 200,000 hotels on the supply side and 1,500+ partners on the demand side, including OTAs, B2B players, cloud agents and DMCs. It effectively sits at the centre of the ecosystem, connecting supply and demand and helping both sides grow.
For hotels in the Middle East, RateGain offers a full stack direct business solution – from website and booking engine to data, distribution and digital marketing – designed to increase direct bookings without adding operational complexity. For DMCs and travel agents, the company aims to enhance rather than replace their role, improving access to contracted supply and upgrading their technology stack.
While hospitality remains at the heart of the story, RateGain’s platform already extends to cruises, car rentals and airlines, initially through data and decision intelligence, with a roadmap towards deeper integration.
Layered on top of this is an AI first roadmap that includes innovations such as an AI voice agent connected directly to hotel CRS, capable of handling bookings and guest queries in multiple languages and enabling more personalised, memory driven service.
With rapid hiring, bold acquisitions and an AI-first platform, RateGain is betting that the future of travel tech will be built in the Middle East.