Travel, Tourism & Hospitality
TBO Travel Business Show gathers 25 exhibitors, 300 agents
The TBO Travel Business Show concluded its two-city roadshow in Kempinski The Boulevard Dubai, allowing global travel and hospitality brands to connect with top-tier outbound agents in the fastest-growing travel market.
The TBO Travel Business Show concluded its two-city roadshow in Kempinski The Boulevard Dubai yesterday (September 17).
The show, which kicked off in Doha earlier this week, took place at luxurious five-star venues and serves as a key platform for global travel and hospitality brands to connect with top-tier outbound agents from one of the world's fastest-growing travel markets.
The roadshow was limited to 25 exhibitors per city, ensuring targeted and quality one-to-one pre-scheduled meetings with over 300 hand-picked outbound agents per city.
Beyond the structured meetings, exhibitors gained significant visibility through complimentary brand add-ons, including product placement and prize sponsorships.
The atmosphere on the show floor was high-energy and engaging, thanks to hourly giveaways for travel sellers that included luxury stay vouchers, iPhones and other exclusive merchandise.
This innovative model rewards participation for agents and provides enhanced visibility for suppliers throughout the day.
The value of the TBO Travel Business Show extends long after the event concludes.
Through TBO Academy, exhibitors can maintain engagement with agents by offering targeted training and product knowledge.
This initiative is designed to strengthen brand recall and drive future bookings, creating a sustainable partnership pipeline. -TradeArabia News Service