Travel, Tourism & Hospitality
Millennium partners with PKFARE to strengthen distribution
PKFARE, a leading global travel product aggregator, has announced a strategic partnership with Millennium Hotels and Resorts (MHR), a leading global hotel company operating more than 145 hotels across 80 destinations worldwide.
PKFARE, a leading global travel product aggregator, has announced a strategic partnership with Millennium Hotels and Resorts (MHR), a leading global hotel company operating more than 145 hotels across 80 destinations worldwide.
This partnership empowers Millennium to significantly broaden its global distribution through PKFARE’s network of over 2,000 diverse clients, while granting PKFARE’s partners seamless access to Millennium’s premium inventory.
Leveraging an ever‑expanding client base and streamlined operational excellence, PKFARE is poised to drive sustained booking growth for Millennium, boosting the hotel group's visibility and pricing advantages across multiple channels.
“This partnership enhances Millennium Hotels and Resorts’ global reach by showcasing our premium inventory across key high-value channels,” said Paul Er, Vice President, GSO and Sales Asia, Millennium Hotels and Resorts. “Through PKFARE’s extensive distribution network, we expect to drive strong booking growth and broaden our customer base worldwide.”
“We are honoured to partner with Millennium, a respected leader in hospitality,” said Jason Sui, Senior Vice President and Co‑Founder of PKFARE. “By integrating world-class inventory with our automated, AI-driven distribution technology, we’re empowering both suppliers and clients to thrive in a competitive travel landscape.”
In the first half of 2025, PKFARE’s direct‑contract hotel network grew by 56%, establishing partnerships with major hotel groups such as Archipelago, Chroma Hospitality, Ormond Group, Vinpearl, Cross Hotels & Resorts, and Tolani Hotels. Dedicated to innovating in hotel distribution, PKFARE continues to expand its global footprint through strategic alliances and advanced distribution technologies.- TradeArabia News Service