PIF unit teams up with Saudi agritourism company

Agro tourism and adventure in Saudi Arabia. Image courtesy: Saudi Press Agency

Dan Company, a subsidiary of the Saudi wealth fund Public Investment Fund (PIF) specializing in agritourism, ecotourism, and adventure tourism, has signed a MoU with Abdulmohsen bin Abdulaziz AlJabr Trading Company covering several potential areas of cooperation, including management and operation of local lodges and farm stays.

 The signing took place during Dan Company’s participation in the second edition of the PIF Private Sector Forum, held to support the funds’ private sector strategic engagement initiatives.

 “Dan aims to involve local communities in providing experiences that allow visitors to fully interact in harmony with distinctive Saudi regional culture and traditions, including arts, crafts and local cuisines,” remarked its CEO Abdulrahman Abaalkhail.

 “This partnership is the first of many with management partners and a testament to our commitment to establishing long-term partnerships and enhancing synergies to promote the thriving tourism sector in the kingdom and contribute to the sustainable prosperity of future generations,” he stated.

 By shedding light on Saudi Arabia’s rich agricultural and natural diversity, Dan will create experiences that strengthen the connection between people and nature through agritourism, ecotourism, and adventure tourism, he added.

 Abdulmohsen bin Abdulaziz AlJabr Tourism Company Managing Director Mishari AlJabr pointed out that the company remained committed to providing visitors of Al Ahsa an adventure that will incorporate everything from a connection to nature, the taste of organic food, and a cozy and comfortable stay.