Swiss woos Middle East travellers


Swiss International Air Lines invites Middle East travellers to experience summer, in Switzerland, with the launch of its first summer holiday brochure, Swiss Experience at ATM.

The airline also announced details of their new A-340 flagship aircraft, which is scheduled to join the network from July.

The Swiss Experience initiative is a joint venture between SWISS, Switzerland Tourism, Swiss Destination Management - a joint subsidiary of Switzerland Tourism, Swiss Federal Airways, Hotelier Suisse, GastroSuisse and Europcar.

"We greatly look forward to offering our regional travellers a one-stop solution that will take the headache out of planning holidays. Like our first winter brochure, we expect it to be extremely well received," said Marcel Hungerbuhler, SWISS vice-president sales for Middle East & Far East Asia who flew in for the ATM.

Offering holidaymakers a chance to experience Switzerland in all its guises, the Swiss Experience brochure, available at travel agencies across the region and on-line at, provides useful information on short hotel stays, wellness resorts, packaged holidays, incorporating visits to a selection of SWISS landmarks, mountain breaks and railroad adventures. Those wishing to experience the finest in Swiss hotels, restaurants, scenery and exclusive retail, should opt for the 'Luxury & Design' trail - the first theme tour of its kind.

"The Middle East region is one of exceptional potential and we are confident that our strategic tie-up with Switzerland Tourism will give our customers all the holiday options they are looking for," added Hungerbuhler.

Middle East travellers can also avail of the SWISS Family Fares promotion. An attractive offer for families with five members or more.