Luxury links

Connections Luxury is a global, senior, exclusive, event providing hand-picked luxury travel buyers and suppliers memorable experiences that lead to long-lasting business relationships.

“At Connections we believe in building meaningful and lasting business relationships through memorable experiences,” says Micaela Giacobbe, director of Commercial Events at Connections. “We work with our suppliers to hand-pick the global buyers with the desire, imagination and power to bring you quality business.”

The Connections Luxury Middle East event will take place in Yas Viceroy, located in Yas Island in Abu Dhabi, capital of the UAE, from September 6 to 9. The programme is littered with interesting activities that act as a replacement for table-top introductory meetings. These ‘Connections Experiences’ as they are called, encourage buyers and suppliers to create memorable shared experiences.

In this respect, Connections is different from any other event; each experience is tailor-made to create greater business opportunities and stimulate each individual during the meeting.

Each one-to-one Connections Experience typically lasts up to 40 minutes and is conducted at either the supplier’s table or spent experiencing a myriad of cultural and regional experiences, including perfume making, reflexology, meditation, calligraphy, falconry demonstrations, testing the latest wearable technology, camel rides, wearing the local attire or taking the pit stop challenge at Ferrari World.

The Connections group experience entails culinary activities such as cooking your own lunch. Connections debates are group discussions with a moderator encouraging participants to offer their views and opinions.

By creating these environments and experiences, Connections delegates are able to learn new ways of holding engaging meetings, improving their communication and overall creating long-term business relationships.

In Giacobbe own words, “We’re looking at including activities such as these as Connections Experiences to enable our delegates to change the dynamic away from a traditional sit-down business meeting, to something altogether more powerful.

“Using your hands – and your brain – at the same time requires a slightly different approach that we don’t ordinarily experience in day-to-day business life. The underlying concept being that our delegates will develop much greater, deeper relationships through these shared experiences.”

Email micaela@weareconnections.com to be part of the next event.

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The Connections calendar

Connections events in this year are:
• Connections Luxury Middle East from September 6 to 9 at the Yas Viceroy Abu Dhabi (supported by Atta) 
• Connections Luxury Asia from October 28 to 31 at the Yanqi Hotel by Kempinski, Beijing (supported by Pata)
• Connections Meetings Europe from December 9 to 12 at the DoubleTree by Hilton Lisbon Fontana Park and Conrad Algarve
Connections Luxury events in 2016 include:
• Rocco Forte Verdura Resort, Sicily, Italy (April 3 to 6)
• Phuket, Thailand (June 19 to 22)
• Grand Hyatt, Rio de Janeiro, Brazil (October 16 to 19)
Connections Meetings 2016 takes place in:
• Quito, Ecuador (September 19 to 22)
• Malaga, Spain (December 11 to 13)