Following success in the US and Canada, Booking.com announced the launch of Booking Now in the GCC, including neighbouring Yemen. A new mobile app set to revolutionise the on-demand travel space, Booking Now provides a personalised booking experience tailored to individual customer preferences and location.
By incorporating user behaviour data as well as GPS technology, it showcases the world’s largest selection of more than 600,000 properties to provide custom accommodation recommendations for spontaneous travellers.
The Booking Now app will ultimately be available in 42 languages as it launches in countries across the world over the coming days to ensure extensive global optimisation for travellers.
Rooted in and developed out of a deep understanding of proprietary customer data, the launch of Booking Now supports the growing importance of mobile when it comes to booking accommodations within 48 hours.
“We are increasingly finding that GCC travellers are booking their trips, for either business or pleasure, on a much more spontaneous basis,” says Joost Vermeulen, regional manager of Booking.com Middle East. “Booking Now is the perfect solution and travel buddy for our more impulsive and on-the-move travellers. They are able to land in a destination and instantaneously book accommodation that fits their every need and desire, in as little as two taps of their finger.’’
