WORLD Travel Market 2014, the leading global event for the travel industry, is hosting the Hospitality Sales & Marketing Association International’s (HSMAI) Europe Digital Marketing Conference as part of its programme on November 6.
The third annual Europe Digital Marketing Conference attracts an array of senior executives from the travel and hospitality industry. The full-day private paid-for conference will take place in South Gallery Rooms 23-26.Content for the day will cover web analytics, improving direct conversions and meta search. Speakers will be announced this September.The HSMAI conference is part of WTM’s comprehensive line-up for its final day which also includes:• WTM Speed Networking, WTM Global Theatre• WTM Bloggers Speed Networking, A Taste of ILTM At WTM Lounge• The Family Holiday Association’s Holidays Matter Annual Conference, Platinum Suite 5,6 and 7• Future You Conference (for travel and tourism students), Platinum Suite 3 and 4• Travel Perspective Social Media sessions (Germany Stand)• Digital Tourism Think Tank Mobile sessions x 2 (Travel Tech Theatre at WTM)• Responsible Tourism session (Platinum Suite 1)Furthermore, the total purchasing value of buyers that attended World Travel Market 2013 on the final day topped £1.75 billion ($2.9 billion).