British Airways customers on the move can now capture and share their own personalised travel guides and more, with the launch of a new Perfect Day app for iPhones.
'Saudis are internet enthusiasts and we believe that our new Perfect Day application will appeal to Saudi travellers,' said Paolo De Renzis, area commercial manager Middle East and Central Asia 'Around 34 per cent of social media users in Saudi Arabia access their social media application on the go. In the UAE, this figure is even higher at 50 per cent. We expect a growing appetite for web applications in Saudi Arabia as the number of mobile phones equipped with 3G is forecast to rise from seven per cent in 2009 to 35 per cent in 2014.'
It follows last year’s launch of the Perfect Days app on Facebook, which has enabled hundreds of British Airways.
The new easy-to-use iPhone app integrates and extends the existing Perfect Days service and means customers can now capture their experiences on the move. This includes creating reviews or ‘travel snippets’ using uploaded pictures and a short description, which are tagged to their exact location on Google maps as a 24-hour recommendation.
Each itinerary can be quickly saved, edited and shared as a complete Perfect Day with friends, or other travellers, on Facebook or through the iPhone app. The app contains a Top Perfect Days feature to inspire others in each destination. These include Perfect Days with the most ‘likes’, such as A Family Day in Berlin, A Cycling Tour of San Francisco, A Local’s Madrid, Mumbai Musts, Secret Rome and Paloma Faith’s New York.
The app also includes a ‘Meet Me’ function, allowing users to ‘pin’ and SMS an exact location to meet, making it easier for friends to quickly find the location if they’re in an unfamiliar city or destination.
Conscious of the cost of using apps while overseas, the free-to-download iPhone app has been cleverly configured so it can be edited, saved and used offline, and only uploaded to Facebook when customers want. Among the places customers can personalise with their own Perfect Days are Berlin, San Francisco, New York, Rome, Florida, the UK and the Caribbean.