ACCOR has introduced its A|Club Places, an innovative and unique application on Facebook that enables A|Club loyalty programme members to earn bonus points. Every time an A|Club member stays at one of the programme’s 2,300 participating hotels and checks in the application, clients will be able to earn badges.
These badges reward regularity, variety of destination, loyalty to one type of hotel, etc. Each badge enables members to earn A|Club points that can be redeemed as A|Club reward vouchers for use in Accor hotels, with partners, or converted into airline miles. A|Club Places is the first geo-localised application launched by an international hotel group that offers bonus points to its loyalty program members.
The launch of this application is part of Accor’s strategy to develop its presence on the Internet, on mobile phones and social networks. Sales through these direct distribution channels represent close to 29 per cent of the Group’s total sales.
Accor’s loyalty programme, launched about three years ago, has already 8.3 million members around the world and accounts for over 18 per cent of sales. As part of Accor’s new brand strategy, the loyalty programme will be renamed Le Club Accor Hotels from March 2012.