FRASERS Hospitality stepped into the spotlight with the opening of its second property in the Middle East, Fraser Suites Dubai.
Following its March debut with Fraser Suites Seef, Bahrain, the opening of Fraser Suites Dubai will be followed in quick succession with the launch of Fraser Suites Doha with another three properties to come online throughout this region over the next two years.
The grand opening was attended by Dubai’s business elite, including the chairman of Ali & Sons, Ali Bin Khalfan Al Mutawa Al Dhahry, and was officiated by Singapore’s Minister of State for Trade and Industry, Lee Yi Shyan.
Occupying the top 23 levels of the 45-storey Sidra Tower on Sheikh Zayed Road, the property’s 158 suites and penthouses command sweeping views across the city.
“The Middle East remains a key area for business and tourism and strategically for Frasers Hospitality as we expand our presence in the Middle East,” said Choe Peng Sum, Frasers Hospitality CEO.
“Our gold-standard reputation was responsible for securing the management of Fraser Suites Dubai which, at Sidra Tower, represents the perfect location and while our ambition is not to be the biggest operator in the Middle East we hope to bring a new level of hospitality to this region.”
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Fraser Suites Doha, which opens early next year, will be the third Middle East location for Frasers Hospitality and advanced negotiations are already underway for properties in Riyadh, Al Khobar and Jeddah.
Fraser Suites Dubai features light-filled, open-plan living spaces and provides full kitchen and laundry facilities, large balconies, work desks, luxurious bedding, marble bathrooms with exclusive Peter Thomas Roth amenities and daily housekeeping services.
A round-the-clock reception and concierge attend to every guest need and the in- house Aqua Cafe offers a full international buffet breakfast and a wide variety of dishes with an emphasis on freshness and flavor throughout the day as well as 24-hour in suite dining.
Business facilities include a business centre, boardroom and meeting facilities, perfect for small events for six to 30 people.
Family-oriented services and facilities include a 25-m outdoor swimming pool, children’s wading pool and sundeck, tennis court, squash court, 24-hour gymnasium, aerobics room and Fraser Kids‘ Club.
Fraser Suites Dubai is home to the exclusive Awazen Spa which offers an extensive range of therapeutic and holistic treatments with an emphasis on health, vitality and wellbeing.
Frasers Hospitality currently manages 35 properties around the world under both the Fraser and Modena marques - a total of 5,000 individual residences in 21 cities worldwide. And with another 6,000 residences on the drawing board, the company is on course to manage more than 10,600 individual residences by 2012.