ROTANA, the leading hotel management company in the Mena region, has announced the introduction of a new central reservation system (CRS) from Trust International, one of the world’s leading CRS providers and international hospitality partners.
Rotana switched over to Trust on October 26, coinciding with the introduction of Rotana’s new global distribution (GDS) chain code ‘RO’.
Commenting on this announcement, Omer Kaddouri, the company’s chief operating officer, said: “It is indeed a milestone for Rotana to be managing its own private label central reservation system through our provider, Trust International, and this project allows us to have the proper infrastructure to manage our booking channels.
“Trust offers us the flexible, customisable and scalable distribution solutions that will accommodate and foster our growth across the region.”
Rotana currently manages 70 properties across the Middle East and North Africa and specifically in Abu Dhabi, Dubai, Al Ain, Sharjah, Fujairah, Ras Al Khaimah, Beirut, Kuwait, Syria, Sudan, Erbil, Qatar, Hurghada and Sharm El Sheikh. The company is on a fast track for expansion with new properties currently under development in Bahrain, Egypt, Iraq, Lebanon, Oman, Qatar, Saudi Arabia, Syria and the UAE.
“The Middle East market is a key growth area for Trust International,” said Heinrich Kessler, Trust International VP sales, EMEA and the Americas. “Our continually enhanced solutions, such as yourVoyager customisable CRS, offer Rotana the flexibility and reach to expand its business in this dynamic region.”
“We feel honoured to be selected by the prestigious hotel group Rotana as we strengthen our presence in the Middle East,” said Richard Wiegmann, managing director, Trust International. “We are looking forward to supporting a like-minded organisation that shares our passion for innovative practices and a commitment to excellence in customer service.”