Strong Oman presence at ITB Berlin

Thu, 05 Mar 2026

Oman has reinforced its position as one of the Middle East’s most compelling tourism destinations with a strong and strategic presence at ITB Berlin 2026, leveraging the world’s largest travel trade platform to deepen partnerships, showcase its diverse tourism offerings and consolidate Germany’s place as a key European source market.

Represented by the Ministry of Heritage and Tourism, the sultanate’s pavilion stood out showcasing Oman as a leading destination offering authentic, experience-driven products tailored to different traveller segments, said a Muscat Daily report.

Germany remained one of Oman’s strongest European markets in 2025, with visitor numbers posting steady growth as the sultanate intensified its global tourism outreach.

According to the Ministry of Heritage and Tourism, 137,386 German visitors travelled to Oman between January and December 2025, up from 135,133 in 2024. The figures were announced on the sidelines of ITB Berlin, which concluded on March 5 in the German capital.

Haitham bin Mohammed Al Ghassani, Director General of Tourism Promotion and official spokesperson for the ministry, said Oman’s participation reflects a strategic commitment to expanding into priority global markets, strengthening partnerships with leading international tourism companies, and empowering Omani tourism enterprises — particularly small and medium-sized businesses — through direct engagement and promotional opportunities at major global platforms.

He stressed that sustained participation at ITB Berlin underscores the ministry’s efforts to reinforce Oman’s position on the international tourism map as a safe, culturally rich and distinctive destination offering experiences rooted in a heritage spanning thousands of years.

The sultanate’s participation comes amid steady growth in overall international arrivals. Ministry statistics showed that total international arrivals to Oman reached 3,966,474 visitors by the end of December 2025, compared to 3,897,149 in 2024. Tourism contributed 2.7% to GDP in 2025, underlining its expanding role in economic diversification under Oman Vision 2040.

The hospitality sector has also recorded expansion, with 1,458 licensed hotel establishments offering 38,826 rooms across various categories, ranging from luxury five-star properties to eco-lodges and heritage inns.

ITB Berlin is regarded as one of the most influential global platforms for the tourism industry, bringing together stakeholders from more than 190 countries, including tourism organisations, companies, government bodies, media representatives and travel content creators. The exhibition addresses major global tourism challenges while showcasing innovations in sustainability, AI-powered hospitality solutions and new mobility models shaping the future of travel.