ITB Berlin 2026 opens its doors marking its 60th anniversary

ITB Berlin 2026, celebrating its 60th anniversary, opened today as the world’s leading B2B travel trade show, bringing together nearly 6,000 exhibitors from over 160 countries. 

The event, taking place from March 3–5 in Berlin, highlights global innovation, emerging trends, and strategic tourism issues, while promoting international networking and business opportunities. 

Prominent participants include Thailand, Egypt, Turkey, and Italy, with Angola featured as the Host Country, showcasing its cultural diversity, natural attractions, and tourism potential.

The exhibition emphasises innovation, technology, and future-oriented business models. Travel Technology, AI-powered solutions, digital platforms, and sustainable practices are showcased across six halls, while specialised segments highlight luxury travel, medical tourism, adventure travel, and MICE & business travel. 

ITB Innovators presents AI-driven solutions transforming hotel operations, guest services, marketing, and sustainability.

The ITB Berlin Convention runs alongside the trade show, with 17 thematic tracks and over 200 sessions addressing sustainable growth, climate change, overtourism, geopolitics, resilient destinations, and experiential travel. 

High-profile speakers include former German Foreign Minister Joschka Fischer, Airbnb co-founder Nathan Blecharczyk, and industry experts from Google, Skift, and other leading organisations.

Interactive formats commemorate the 60-year legacy, including exhibitions like “Destination Europe: A Journey in Posters,” retro vehicles, and immersive installations. 

Digital services such as the AI chatbot MIA and the ITB Navigator enhance networking, appointment scheduling, and exhibitor information. 

Social and cultural events, from ITB Nights to a street food market and running tours, complement the trade and innovation-focused program, making ITB Berlin 2026 a comprehensive platform for shaping the future of global tourism. -TradeArabia News Service