Business Travel Show Midde East announces hosted buyer programme

THE Business Travel Show Middle East, has released details of the hosted buyers programme taking place at the event on October 25 and 26 which it promises will deliver the most senior managers responsible for buying and managing travel and related services from the largest corporations across the GCC region. Drawing on data from Dnata regional offices and participating exhibitors in the event, 100 senior buyers will be invited to participate in the programme. A range of pre-qualifying criteria will be set to determine the buying power and level of responsibility for making contract decisions to ensure that the very top personnel will be hosted to attend the show and to deliver a greater return on investment to its exhibiting suppliers. The qualifying criteria will include:

• Travel managers or heads of procurement
• Large corporations with more than 500 employees and over 100 travellers
• Annual travel spend of more than $2 million

Selected buyers will be contacted by a project manager whose sole responsibility will be to invite, support and manage their attendance to the show. Each buyer will be offered a free and planned programme during their visit, including flights, ground transport and accommodation. The 'at show' activities will comprise of diarised appointments with exhibitors, attendance to educational sessions and hospitality at a variety of networking events during the two days, optimising the value of time spent out of the office.