THE newly opened five-star hotel Coral International Cape Town has entered into a strategic alliance with XL Travel Group – a large organisation collectively producing annual sales in excess of ZAR1.6 billion ($170 million).
The tie-up is expected to generate extensive returns for Coral International while positioning it as a preferred hotel across the XL Travel Group network.
The XL Travel Group is strategically located throughout South Africa, involving a total of 92 IATA agencies, and has formed a partnership with Radius, a global travel management organisation, with representation in more than 70 countries and travel sales topping $25 billion.
Owned by Cii Hotels & Resorts Cape Town, a subsidiary of Cii Holdings, Coral International Cape Town is an ultra-luxurious hotel offering an upscale experience. Usman Ahmed, board member and director, said: “The partnership is a perfect fit for both our businesses and will give Coral International Cape Town unique access to XL Group’s vast travel network. We are delighted to associate with the XL Travel Group and feel confident that it will generate excellent returns for our hotel both in terms of business and exposure.”
As part of the agreement, travel consultants from the XL Group will be invited to experience Coral International’s unique Arabian hospitality.
Hotel general manager Jacqui Booyzen said: “Coral is the first Gulf brand to open a hotel in Cape Town bringing its signature Arabian hospitality with world-class facilities. We are eager to welcome travel consultants to experience this amazing property. This will help them to provide clients with accurate and real feedback when booking on behalf of customers.
“We believe it will prove to be a decisive factor for customers as they increasingly look for trust and integrity in an industry where everybody claims to be the ‘best’. XL Travel Group customers will get first-hand information based on real experience by travel agents.”
Customers booking through XL Travel Group will also be entitled to preferential rates and terms at Coral International Cape Town all year round.
A member of Dubai-based HMH (Hospitality Management Holdings), Coral Hotels & Resorts is a quality-driven five-star brand with a vision of excellence based on attention to detail and maximum efficiency.
* The hotel is also celebrating the recent award of its five-star grading by the Tourism Grading Council of South Africa (TGCSA). This was announced following a successful assessment performed by TGCSA.