With its beanbag-clad lobby, brightly-coloured, urban-inspired design, ticker tape-type news display and buzzing open spaces, the recently launched Aloft Abu Dhabi is turning heads.
And the difference with the Aloft brand is more than skin deep. As travellers would expect from a Starwood Hotels & Resorts brand infused with the DNA of W Hotels, the Aloft brand is changing the game with inventive amenities unlike anything guests have experienced from the select-service category.
“Aloft guests have an MP3 player in hand and the internet is always pulled up. They live with style and speed,” said Stephan Vanden Auweele, general manager for Aloft Abu Dhabi. “The amenities at an Aloft hotel anticipate that kind of anywhere-anytime energy. If you want a workout at midnight or a natural snack at 3am, why shouldn’t you?”
The hotel, which is situated directly opposite Abu Dhabi National Exhibition Centre, offers a number of stand-out features, including: the re:mix lounge - the lobby space which knocks down traditional barriers to create a free-flowing, open-plan space for work, play or just chilling out – and re:fuel – a one-stop gourmet grab-and-go area that’s a fresh, fun change for travellers. Guests can help themselves 24/7 to a sweet treat java jolt, salad, sandwich, or snack.
Aloft Abu Dhabi has 408 rooms and suites as well as an outdoor swimming pool and garden area, WXYZ Bar, mai café, an international restaurant and, the crowning glory, the fabulous rooftop bar with its breathtaking views and indoor/outdoor layout to make the best of the weather year round.
Created to shake up the staid, traditional select-service segment of the hotel industry, the Aloft brand offers jet-set style at a steal with modern, urban-influenced, open and vibrant design and a social guest experience at an affordable price point.
In the same way that W Hotels broke through the clutter of conformity in the upscale hotel arena, Aloft is shaking up the industry for the next generation of traveller. The Aloft brand has an aggressive growth plan is in place with close to 50 properties set to open by the end of this year.