HotelREZ, an internationally recognised representation company with more than 680 properties worldwide in 27 countries, has signed a first-of-its-kind partnership agreement for Mezze Associates to manage its complete hotel development across the Middle East.
The partnership is already off to a flying start with collaborations moving ahead with Layia Hospitality and many more independent hotels.
HotelREZ, since it was founded in 2004, has seen its hotel membership grow to 675 in less than five years. Clients include brands such as Simply Connect, Simply Fabulous, the Elegant Hotel Collection, World Fashion Hotels and the Hotel 100.
It anticipates huge interest from GCC countries due to its successful formula for revenue generation and aims to be a refreshing option for hotels which wish to maximise their revenue through more distribution channels, a vast range of marketing programmes and impressive demand generation solutions.
The partnership offers independent hotels and hotel chains a complete solutions partner at the forefront of hospitality distribution, managed by a team of industry specialists at the top of their game with an entrepreneurial, flexible and tailor-made approach.