The Middle East’s newest convention and exhibition centre has already made its mark in history by winning gold at the 2009 Meetings Industry Marketing Awards (MIMA) in London.
The Qatar National Convention Centre (QNCC) took the prize in the category for Best Print Advertising Campaign and was finalist for Best Brand Marketing Campaign.
QNCC’s general manager Paul D’Arcy said: “To achieve such accolades from our industry peers in our pre-opening phase is a credit to all concerned and especially HH Sheikha Mozah bint Nasser Al Missned, chairperson, Qatar Foundation for her support in selecting a brand platform that typifies the centre’s landmark design and world-class features.”
The initial concept of QNCC’s brand development was led by multidisciplinary design consultancy FITCH Qatar.
“We are blessed with the incredible foresight of leading Japanese architect Arata Isozaki to propose such an iconic building design that inspired FITCH’s creative directors to craft the overall brand development and realisation of our print media campaign,” added D’Arcy.
QNCC’s signature entrance features the intertwined branches of the Sidra tree, a beloved icon in Qatari culture. It is treasured by the Bedouins.
QNCC’s logo as well as brand graphics is symbolic of sidra branches.
“To win gold amongst such an impressive field is testament to the strength of our marketing team led by our director of sales, Sue Hocking and AEG Ogden Convention Centres Group Marketing, Rochelle Uechtritz.
“Let this 2009 MIMA Award be known as the first of many in the lead up to our opening in 2011,” said D’Arcy.