ETIENNE Haro directs one of the finest restaurants; Paul Hamilton swims with sharks; Yousef Ali Bin Zayed helped spark a vibrant rebirth of the arts and cultural heritage; Waheed Abdul Hameed is a master of the fiery flavours that define authentic indigenous cuisine. They are all among the unscripted, ‘non-actor’ stars of Emirates airline’s new advertising campaign to air on major television and online outlets.
The campaign ‘Meet Dubai’ follows Emirates’ highly successful print campaign in such major outlets as The New York Times, Newsweek, Time, The Wall Street Journal and others and is designed to capture the unique and varied experience of living in Dubai from the perspectives of real people from many parts of the world who now call it home.
The 14 spots, of 30 seconds and one and two minutes, encompass much of what makes Dubai unique, including the souks and textile markets, trendy art galleries and fashion, restaurants, resorts and one-of-a-kind attractions like the Dubai Mall aquarium and the only indoor ski slope at the Mall of the Emirates.
“The ‘Meet Dubai’ campaign is a refreshing approach to advertising and, we believe, totally captures the essence of one of the most exciting cities in the world,” said Boutros Boutros, Emirates divisional senior vice president, corporate communications.