THE Thailand Convention and Exhibition Bureau (TCEB) has adopted a three pronged approach to restore the meetings industry in Thailand. The strategy targets smaller groups, venue variety and testimonials from previous holders of events as the three points by TCEB to boost Thailand as a business event destination.
The campaign will see Thailand targeting smaller groups of 25 to 50 delegates from long haul markets by offering value added golf, spa, welcome receptions and cultural shows.
Another drive will be to promote the advantages of holding events in the five different geographical areas of Thailand: Bangkok/Pattaya, Chiang Mai/Chiang Rai, Nakon Ratchasima/Khon Kaen, Cha-am/Hua Hin, and Phuket/Krabi/Phangnga. To support the initiative, TCEB has produced a new directory with information about business event facilities in each location.
TCEB will also emphasis testimonials from organisations with first hand experience of holding recent business events in Thailand, a strategy endorsed by Thailand’s prime minister, Abhisit Vejjajiva.
TCEB’s senior manager for meetings and incentives, Puripan Bunnag said, “The initiatives have been launched to rebuild confidence, add real value to meetings and incentives clients, and give assurances to event organisers who are considering Thailand again.”
TCEB now estimates that the meetings, incentives, conventions and exhibitions industry in Thailand will bring in $1.24 billion this year and attract half a million participants.
