THERE is a treasure trove of business tourism opportunity according to ABU Dhabi Tourism Authority (ADTA)which announced it would “take a lead role” in a tourism initiative aimed at sustaining the destination’s expanding business tourism segment. Announced during GIBTM, the Advantage Abu Dhabi (AAD) initiative will catalyse and seed innovative and viable business events which are aligned to the Abu Dhabi government’s 2030 Economic Vision. It is designed to support the lucrative meetings industry segment to realise the direct tourism benefits it engenders. Seen from L to R is Khulood Al Marzouki, Dayne Lim Kok Chun and Nasser Al Reyami.